Client:
Gaco Western
Project:
Retractable Banner Displays

Gaco Western manufactures commercial-grade waterproofing and insulating coatings for a variety of applications, from the weekend do-it-yourselfer to commercial construction. After Rhombus completed a redesign of their retail product website, they called upon us to apply that new design aesthetic to a redesign of virtually all their retail print and marketing materials. These free-standing tradeshow banners demonstrate the new look, which is characterized by a bold and primary color palette, and a use of feature illustrations instead of photography to represent the simplicity of the product application.